Final Project: Theory Project Tuesday, Apr 27 2010 

The French New Wave (approximately 1958-1964) sought to break free from conventional cinema that forced the audiences to submit to a literal and dictated plotline. According to film critic Richard Neupart, “the New Wave taught an entire generation to experiment with the rules of storytelling, but also to rethink conventional…production norms” (xv) and filmmaker Jean-Luc Godard did just that. In all of Jean-Luc Godard’s films, the audience is made aware that we are watching a film. Most of Jean-Luc Godard’s films offer social commentary on issues that the films seek to explore. Film critic John Kreidl states that Godard’s films and most of the French New Wave in general, have an element of “self-reference” and that they have “a high awareness of the fact that cinema is a kind of living language which can be referred to and that every film is about other films” (115). Meaning, that Godard’s films are all aware that they are films. While all of Godard’s career can be a departure of cinematic norms, five films in particular, Breathless, Pierrot le fou, Contempt, Alphaville, and Weekend, utilize revolutionary editing techniques and unprecedented methods of expression.

While all of Jean-Luc Godard’s films are radical departures of cinema norms, Breathless incorporated a new editing pattern that would make the film feel more immediate and intimate. A Bout de Souffle or Breathless (1960) is one of the first films of the New Wave and is distinguished by its fast-paced narrative and innovative use of elliptical editing. It follows the life of Michel Gean-Paul Belmondo, a troublemaker who, having stolen a car and shot a policeman, turns to his girlfriend Patricia for help. Ultimately, Michel is shot and dies after trying to flee from the police.

The movie unfolds schematically, meaning that everything in the film forces something else to happen. Godard’s editing of Breathless makes the film unique. Many editors use a common jump cut known as “the forced logic cut” that carries the central character from morning to evening, indoors to outdoors, etc. on a simple cut as opposed to a dissolve. According to Kreidl, this kind of cut is used so that “the spectators logic prevents him from imagining that these events could have followed each other without a lapse in time” (136), which suspends the viewer’s disbelief. Jean-Luc Godard introduced another kind of jump cut, called the “dominant cut”. This is a jump cut within one space and time, which produces an “other-than-real” effect- an effect of time remembered in fragments or of things experienced under the pressure of passion, fear, etc. An example of this kind of shot can be found early in the film when Michel is running away from the police and then shoots an officer. This kind of jump cut is visually interesting and exciting, especially when the frame remains firm and unmoving and the character is popped about within it. This kind of jump cut creates organized chaos in Breathless.

The camera work in Breathless makes the audience aware that they are watching a film. For example, when Michael tells Patricia that she is not wearing a bra, the camera tilts down to her breasts. Thus, the film utilizes both first and third person points of view. Characters in Breathless also break the “fourth wall”. During a long take of a wide shot while Michel is driving through the country, the actor turns directly to the camera and speaks to the audience. To create visual interest, Godard incorporates symmetry into Breathless. For example, the character Patricia takes off her glasses after Parvelesco takes off his. Godard also broke away from lighting conventions in filmmaking. Much of the lighting in the film is from practical light like lamps. Patricia’s bedroom shown early in the film, for example, is illuminated by a table lamp and wall sconces.

Pierrot le fou (1965), translated as “Pete the madman” is Jean-Luc Godard’s tenth feature movie. In the film, on the eve of Bastille Day, the character of Ferdinand leaves his wife for his babysitter Marianne after a party. Mobsters are following Marianne and together the couple flees for the Mediterranean. This film is yet another example of Godard’s groundbreaking style of filmmaking. Godard made similar radical editing choices in Pierrot le fou as he did in Breathless. An example of a dominant cut comes early in the film at the Bastille Day party when Ferdinand throws a cake at a woman then it cuts to an exploding firework as it hits her.

Pierrot le fou is aesthetically interesting because of the use of vivid and primary colors. When viewing the film, one is immediately struck by the use of primary colors. The opening title sequence is composed of red and blue letters and the first shot immediately cuts to a woman wearing a yellow sweater. During a dinner scene at the beginning of the movie, the audience views the scene with a red tint and then blue hues, green/yellow hues. Godard uses vivid colors to draw attention to important elements in the film. In the first scene after Ferdinand and Marianne runaway together, Godard incorporates a medium close up of Marianne in a blue bath-robe against a white-wash background of the city. In Marianne’s apartment, the blood from the dead body stands out against the stark white walls, blue bedding, and green and yellow décor in the room. In the last three minutes of the film, Ferdinard paints his face blue and then blows himself up with yellow and red dynamite. The repetition of primary colors creates visual harmony.

Like Godard’s other films, the actors break the “fourth wall” by turning and speaking directly to the camera. In one scene approximately 40 minutes into the film, actors Jean-Paul Belmondo and Anna Karina, playing runaway criminals Ferdinand Griffon and Marianne Renoir, are driving up the coast of the Mediterranean Sea and Ferdinand turns directly to the camera to deliver an aside. When Marianne asks him to whom he is talking, he replies “the audience”. Godard violates a Hollywood taboo of not having characters read aloud. (152). Ferdinand often reads aloud from his journal and the voiceovers don’t typically align with the action of the movie.

Godard features extended wide shots without cut. After Marianne and Ferdinand set fire to their car, they walk across an open field. The camera slowly pans left and follows the couple for a whole minute uninterrupted. Godard also utilizes the rule of thirds when Marianne is walking along side the water, and the mountains take up two thirds of the frame. There is a diversity of shots in the film that enhance the themes. Pierrot le fou ends in a pan. The camera moves pans right across the ocean, symbolic with the last lines of the film that speak of eternity.

Le Mépris or Contempt (1963) is about a scriptwriter named Paul Javal who is assigned to adapt The Odyssey into a movie filmed by a famous director named Lang. Immediately, the audience is made aware that they are watching a film during the opening sequence when we see the camera and crew. The film incorporates negative space. For example, Lang, the director films statues’ heads, or the actors posed in Grecian tableaux. The film incorporates many back and forth pans. According to Kreidl, the use the pans are to show how the camera is selective so that the audience is made aware that they are spectators. Godard also uses repetition in Contempt. In one sequence, Godard shows the same lamp off or on and the camera re-pans over the same lamp over and over again. The repetitive shot of the lamp draws the audience’s attention to the lamp and we become interested in a trivial element, whether the lamp is on or off. To add emphasis in the final scene, the film ends with a static shot.

Alphaville (1965) is the story of Lemmy Caution, an American secret agent, who arrives in the futuristic city of Alphville. Lemmy becomes at odds with the city’s ruler Alpha 60, a computer controlled by evil scientist Von Braun, because love, emotion, and free thought are outlawed. Lighting is a key element that provides visual interest in this film. In Alphaville, Godard doesn’t rely heavily on staged lighting. Instead, the shots are illuminated by the streets of Paris, natural lights of lamps, and city buildings. The film was shot mostly at night in the streets of Paris, as Godard “had insisted on a commitment to filming in natural light and to the experience of location shooting as opposed to the articifical light of the studio environment” (Darke 40). Light and dark are motifs that are explored in the content of the film but visually they are incorporated with the image of the cigarette lighter used by both Lemmy and Natasha. In one scene, the computer Alpha 60 studies the character Natasha. For this scene, Godard shoots the actress in the center of the frame and zooms in on her face to enhance the theme of emotion that cannot be seen at face value.

Finally, in the film Weekend (1967), Godard expresses social commentary about the bourgeois class by showing the deconstruction of Western civilization from democracy to barbaric practices. The film focuses around a wealthy Parisian couple that plan to kill a relative for money and then drive to the country. The couple encounters terrorists who kill and eat tourists and in a twist of fate, the husband is killed and the wife then eats him. Godard uses shadows to place emphasis when the wife is telling her husband about a strange orgy she participated in. According to Kreidl, Godard uses lateral tracking shots, which keeps the image in medium long shot, “keeping the distance from what we see, creating a proscenium to reduce our involvement and sharpen our detachment and accentuate that we should critically observe (170). The most famous sequence in the film ten-minute tracking sequence shot past the stalled cars is the key sequence. What is notable about this shot is that the long tracking shot of the traffic jam is set up to justify the camera movement, rather than the other way around. The repetition of hundreds of cars in this famous shot reinforces Godard’s intention of taking a closer look at Western ideals of consumption and greed. Godard uses visual elements and a unique style of filmmaking and editing to explore these social issues.

Bibliography

Bandy, Mary Lea and Raymond Bellour, eds. Jean-Luc Godard: Son and Image 1974- 1991. New York: The Museum of Modern Art, 1992.

Darke, Chris. Alphaville. Chicago: University of Illinois Press, 2005.

Kreidl, John. Jean-Luc Godard. Boston: Twayne Publishers, 1980.

MacCabe, Colin. Godard: Images, Sounds, Politics. Bloomington: Indiana University Press, 1980.

Neupert, Richard. A History of the French New Wave Cinema: Second Edition. Madison: The University of Wisconsin Press, 2007.

Ostrowska, Dorota. Reading the French New Wave: Critics, Writers and Art Cinema in France. London: Wallflower Press, 2008.

Extra Credit: Movie Poster Review Tuesday, Apr 20 2010 

This poster is promoting the movie Amélie, also known as Le Fabuleux Destin d’ Amélie Poulain, a French romantic comedy from 2001 made by Jean-Pierre Jeunet. The poster features the actress Audrey Tautou against a green background. The poster designer took into consideration value contrast between the subject (the actress) and the green background. The actress is given visual prominence because her white skin and jet-black hair stand out against the green background. Additionally, the actress’s light skin and dark hair and features creates a light/dark value contrast that further distinguishes the image from the background.

The poster designer incorporated the idea of visual harmony through the use of repetition. Subtle stars are seen in the green background. The stars are asymmetrical, which creates visual interest.

Because placing an image dead center in the composition is usually not the most visually interesting, the actress is positioned at an angle on the left side of the composition. By dominating most of the left side of the composition, the image of Audrey Tautou is given visual hierarchy over the background.

The title’s text is in a curvy typeface, which adds visual interest and reflects the whimsical nature of the movie. Amélie is a whimsical character who acts as a matchmaker and a guardian angel in the film. Therefore, this font suits her as opposed to bolder, more rigid font.

For the poster’s palette, the designer chose the complementary hues of red and green. The bright green background and the bold red of Tautou’s lipstick evoke a sense of the surreal. Surrealism is a fitting concept considering the film plays upon the same element. The film is a picturesque and idyllic portrayal of France and the poster’s bright hues evoke the same unrealistic element.

Light and shadows also give the poster visual interest. The light direction in the photograph is coming from the right side and creates a shadow below the actress’ sweater. This shadow gives the poster an aesthetic boost.

Assignment #9 Scene Review Wednesday, Apr 7 2010 

Shot # Shot Type Movement Description Timing
1 CUàLS Pan left Phyllis walks down the stairs and opens the door 10 sec
2 WS Track in Phyllis and Walter walk into the living room and Phyllis pours ice tea 20 sec
3 MS Pan right Walter lights a cigarette 15 sec
4 LS Static Walter and Phyllis drink tea 10 sec
5 MS Pan down Walter and Phyllis sit on the couch 5 sec
6 MS Static Walter and Phyllis sit and talk 20 sec
7 MCU Cut Phyllis talks about her husband 30 sec
8 MCU Cut Walter responds 10 sec
9 MS Pan Up Phyllis stands up and pours herself another drink 8 sec
10 MS Cut Walter takes a puff of his cigarette 3 sec
11 MS Pan right/left Phyllis paces back and forth 8 sec
12 MS Pan Up Phyllis pours herself another drink 8 sec
13 MS Cut Phyllis and Walter talk 5 sec
14 MS Pan down Phyllis draws in closer to Walter 10 sec
15 MS Pan Left Walter gets angry 8 sec
16 MS Pan Up Walter confronts Phyllis 20 seconds
17 WS Pan left Walter leaves Phyllis’s house and walks to his car 15 sec

“Double Indemnity” (1944) is an American film directed by Billy Wilder from the film noir genre. The film is about an insurance salesman named Walter Neff that begins an illicit affair with his client’s wife, Phyllis Dietrichson. The two construct a plan to murder Mr. Dietrichson and plan to make it look like an accidental death so that they can collect double the insurance money. The scene that I reviewed takes place early in the film when Walter has a second meeting with Phyllis at her house. in the YouTube video, it begins at 4:20. Phyllis inquires about getting an insurance policy taken out on her husband without him knowing it but Walter soon catches on that her intentions are not pure. Angry, he storms out of Phyllis’ home.

The scene is typical of the film noir genre. In terms of acting, the genre is characterized by the use of a femme fatale character. In the case of “Double Indemnity” the femme fatale is Phyllis Dietrichson. She uses her charm and ruse to manipulate Walter Neff, the cynical insurance salesman. A theme that is explored in the film is greed and lust. Greed drives Phyllis to commit an act of murder, as she would rather see her husband dead than not collect the insurance money. Lust motivates Walter to assist in the murder because Phyllis has seduced him. Both themes are explored in the scene, as Walter is obviously attracted to Phyllis. Their body language is not typical of an insurance salesman and his client. Questions Walter about the various ways she could take out an insurance policy on Walter, when in reality what she is really asking is how she could make money off his death.

In terms of visual elements of the scene, the low lighting casts shadows of the actors on the walls and objects in the room. Venetian blinds cast shadows on the walls, which can be seen throughout the scene. This effect is especially characteristic of the film noir genre. The low lighting and the shadows cast in the room make the scene feel intimate. In terms of mise-en-scene, the shadows in the room draw attention to the objects and set. The shots in the scene are primarily medium shots, giving the scene an element of consistency and repetition. The sharp lighting highlights the pattern on the couch. When Walter leaves Phyllis’ home, he walks down the walkway and to his car. This shot is filmed outside on location, an element of the film noir genre that was influenced by German Neo realism.

Assignment #7 Title Sequence Review Tuesday, Mar 16 2010 

\”Sex and the City\” Title Sequence

Title sequences, seen at the beginning of films and TV shows, utilize sound and visual elements that change over time. They not only introduce the production team and actors, but also relate to the content of the film or show. The title sequence of the television show “Sex and the City” features the two prominent elements of the show, New York City (the setting) and Carrie Bradshaw (the main character). The upbeat musical accompaniment and the visual elements helps convey the tone and mood of the program.

The title sequence effectively uses the elements of visual design. Reviews of “Sex and the City” have often said that New York City is the fifth character in the show, so to establish the setting of New York, the designer created a pattern by including city images of landmarks like the Twin Towers and the Brooklyn Bridge. These images benefit from a skewed perception as the camera captures them at a usual angel. The designer also incorporates symmetry into the sequence through the shot of the Brooklyn Bridge that has identical vertical, horizontal, and diagonal lines. These shots add interest to the sequence. The title sequence also uses repetition by showing different angels of the actress’s face as she walks down the street. Because we see the actress multiple times throughout the sequence despite three other actresses being credited in the sequence, it is clearly established that she is the main character. The title sequence also shows repetition in the shot of traffic and taxicabs. The multiple taxis remind the viewers that the fast-paced comedic show takes place in a bustling city.

The designer incorporated color contrast into the title sequence by using alternating between white, black, and grey text. The title sequence also incorporates contrast by positioning the actress, who has blonde hair and is wearing a pink tank top and matching tutu, against a less vibrant setting of a city street with pollution, grey skies, and pedestrians wearing dark colors. The images of the city (buildings, bridges, taxi cabs, etc.) are shown muted with a blue wash over them, this creates visual interest so when we see the actress wearing bright colors, our attention is immediately drawn to her. This visual element is indicative of the character of Carrie Bradshaw herself, as she has become known for her outrageous sense of fashion, thus the sequence relates well to the content of the show.

Assignment #6 Poster Review Tuesday, Mar 2 2010 

This poster is promoting the new movie “The Lovely Bones”. The poster designer used visual grouping by placing the flock of birds that also appears to be leaves from the tree. The flock of birds and leaves appear as a singularity.  The elements in the poster, including graphics and text are grouped into related components.

This poster embodies the idea of visual harmony. This is especially true when it comes to emphasis. The light streaming through the clouds catches the viewer’s eye and the eye travels down from the light, to the birds, to the tree, and then ultimately to the girl, which helps you read the composition diagonally. This use of value and light/dark contrast places emphasis on the girl, who the plot of the movie is about. This conveys the message of passing unto the afterlife effectively.

The poster also achieves visual harmony through the use of visual echo and a clear correlation between the colors. The poster has an overall muted composition without bright colors. The poster is mostly made up of dark purple, gray, and blue. Even the sunlight coming through the clouds is muted but the color matches the text of the actor’s names at the top of the poster. The use of these muted colors gives the poster a peaceful feel, which compliments the message of death and the afterlife.

The alignment of the text is very rigid, as each word is situated directly aligned with the one before it. However, the designer did accomplish a feeling of informality with the text by choosing a bolder font for the word “lovely”, which emphasizes it and a thinner font for the words “the” and “bones”.

The poster also effectively masters the idea of flow. The text with the title information is blocky and could inhibit flow. However, the designer incorporated a visual bridge between the text and the images. When the text comes into contact with the landscape it adjusts to the horizon and becomes curved. There is also a subtle overlap when the text comes into contact with the landscape. The use of these bridging elements is important to the central theme of the poster, as the movie is about the passage from death to the after life. Based on the theme of the movie, it is important that the poster has a cohesive flow to represent this passage.

Museum Field Trip Review Monday, Feb 22 2010 

Today I visited the National Gallery of Art to see the exhibit, “In The Darkroom: Photographic Process before the Digital Age”. The exhibit was located in the West Building on the ground floor in Galleries 30-32. I thought the placement of the exhibit could have been better because it was located in the middle of the 19th century impressionist paintings, where it looked out of place. The galleries are also cramped and feel tight. In the East Building of the National Gallery there are contemporary exhibits featuring the works of Andy Warhol, Roy Lichtenstein, and Jasper Johns and I feel that the photography exhibit would have been better suited to be located there.

I really enjoyed this exhibit. I have always been fascinated by photography before digital technology because I believe that computer technology is easier to use than possessing a gifted and creative eye for good shots. I was fascinated by the earliest works in the exhibit, some which dated back to the early 1830’s and 1840’s. The earliest photographic works were created using a process known as “Photogenic Drawing”. I was amazed at how much I learned from the exhibit. I never knew that images could be reproduced on substances other than paper. One of the earliest photographic processes was known as cyanotype. It was based using the light sensitivity of iron salts rather than silver salts and consists of a one-layer photographic structure where the image is embedded in the fibers of the support and then produces a print with a matte surface. Cyanotypes usually consisted of reproducing images of flowers or plants. The exhibit had an example of this process with one of Anna Atkins works known as “Ferns, Specimen of Cyanotype” from the 1840s.

Perhaps my favorite photograph in the exhibit was a piece entitled “An Angel Unwinged by Your Desire” by Julia Margaret Cameron from 1873. It featured a naked child and is an example of the collotype process, which was known for its high quality printing. I was drawn to this photograph because the photographer used clouding to give an “other worldly” or “angelic” feel to the child.

I was pleasantly surprised to see that the exhibit featured a work by favorite photographer, Diane Arbus. Her photograph “A Young Man in Curlers at Home on West 20th Street, N.Y.C. 1966” (which I included in my review) was displayed. Although only one of her photographs was displayed, I was happy that they showed her contribution to the world of photography.

(Summary) Visual Communication: Images with Messages Chapter 12: Photography Wednesday, Feb 10 2010 

Analysis of “The Migrant Mother”

  • Dorothea Lange took the famous photograph “The Migrant Mother” that captured the image of Florence Thompson after the Great Depression
  • One of the most important stories a photograph tells is the one the viewer makes up
  • “The Migrant Mother” demonstrates the highest quality possible using the gelatin dry plate in combination with a large-format, portable press camera.
  • The picture’s power comes from its symbolic link to famous “Madonna and Child” religious paintings
  • Thompson was angry that she didn’t profit off the picture

Photography and the Six Perspectives

  • Photography has become the world’s most popular medium for creating visual messages in terms of actual users
  • Personal Perspective: A picture constantly reminds us of our own state of mind at a particular moment and place. Photography teaches you to be a keen observer od the environment and of human nature
  • Historical Perspective: The camera predates the photographic process by at least 1,000 years. Inventors such as Leonardo da Vinci, Johann Kepler, and Robert Boyle contributed to the photographic process.
  • Technical Perspective: There are seven types of main technical considerations when analyzing an image: shutter speed, film type, camera type, lighting, and print quality.
  • Ethical Perspective: Three main ethical issues are associated with mediated images: showing victims of violence, violating the right of privacy, and picture manipulation.
  • Cultural Perspective: Various photographic styles have reflected the people and the times
  • Critical Perspective: Photography has allowed artists to be more free and expressive. Photography has educated people about social problems but also entertains.

(Summary) Visual Communication: Images with Messages Chapter 6: Visual Persuasion in Advertising, Public Relations, and Journalism Wednesday, Feb 10 2010 

Summary

  • Free publicity generated in newspapers, magazines, and telecasts throughout the world can be worth several times the cost of advertising for a company.
  • Because of photography’s ability to arouse interest, pictures are used to shock potential customers.
  • Shock advertising uses images that are emotionally powerful to sell products and can make a little-known company with a small advertising budget into a media standout.
  • Shock ads don’t only try to sell products but can also spark commentary about serious issues by making people think, getting them to talk about serious issues, and to promote worldwide multiculturalism.
  • Advertising, public relations, and journalism are closely related because each one uses persuasive techniques to support existing opinions, change attitudes, and cause actions,

The Fine Line Between Persuasion and Propaganda:

  • People acquire a certain set of beliefs and attitudes about other people, places, objects, and issues by everyday experiences.
  • The goal of education is to teach an individual how to seek factual information and come to conclusions based on this information.
  • Most information is communicated through the mass media
  • All human communication uses persuasion and propaganda in an attempt to mold a listener’s attitude.

The Role of Persuasion

  • Persuasion has three components: 1. Ethos (credibility) 2. Logos (Logic) 3. Pathos (Emotion)

The Role of Propaganda

  • Started out as meaning a way to spread an idea to a large population
  • Thought of as the duping of an unsuspecting public through misleading or false information

Visual Persuasion in Advertising

  • “Any form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsor”- Everette Dennis
  • Two types: Commercial (classified or display advertising) and Noncommercial (government notices and information and public service announcements)

Growth of Advertising

  • High production movie trend includes celebrity endorsements
  • The line between editorial and advertising material is blurred
  • Infomercials resemble talk-show programs that pitch new products. Advertorials are the print equivalent

Visual Persuasion in Public Relations

  • What is reported in a news story sometimes isn’t as important as how its presented
  • PR people attempt to influence public opinion positively about a particular product, company, or issue.

Advertising and Public Relations

  • Public relations firms competed with advertising agencies

Politics and Public Relations

  • Almost every government agency has a public affairs or public information office to handle publicity
  • Lobbyists are also considered public relations practioner

Journalism and Public Relations

  • PR professionals try to get free, favorable publicity about a product, issue, or situation
  • Most public relations events are staged to attract media attention

Visual Persuasion in Journalism

  • Communications industry is a corporate enterprise that obtains its income largely from advertisers
  • Advertisers can influence the content of stories in newspapers

Assignment #3 Photographer Body of Work Review Wednesday, Feb 10 2010 

I was first introduced to the work of Diane Arbus when I visited the Museum of Modern Art in New York a few years ago. Her photos stood out among the other contemporary photographers because of the eccentric nature of the subjects. Diane Arbus (1923-1971) was a twentieth century photographer. According to the magazine Art in America, Arbus was born to a wealthy Jewish family from New York City. Diane married Allan Arbus at age 18 and worked as a commercial photographer, shooting photographs for fashion magazines and advertisements. She left the world of commercial photography to pursue her personal work. Arbus used a 35mm camera to take pictures all over New York, including Coney Island, carnivals, circuses, dressing rooms of female impersonators, and people in the streets.

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Hello world! Saturday, Jan 16 2010 

Welcome to my Visual Literacy blog! This is my first post!

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